Name
5 tips for building a video strategy that demands attention
Date & Time
Wednesday, December 10, 2025, 2:25 PM - 2:40 PM
Chris Cookson
Description

Register for The Future of Video

The modern media budget is fractured across dozens of video surfaces, from TikTok, YouTube Shorts, publisher platforms and CTV. Simply repurposing creative and hoping for the best is a formula for poor ROI. This session outlines a clear, five-point framework for developing a video strategy that built for both human and algorithmic attention.

Location Name
Hall Two
Full Address
Kings Place
York Way
London N1 9AG
United Kingdom