Register for The Future of Video

The Sun’s Commercial Revenue Director, Owen Griffiths, and Director of Video, Jon Lloyd, discuss the newsbrand’s ‘Sun Originals’ strategy, which has seen The Sun commission a unique slate of original digital video programming, leveraging the brand’s storytelling skills and journalistic talent.

In this showcase, they will cover:

- Why video is now at the heart of The Sun's content strategy and what this means for their audience.

- The commercial opportunities that have emerged from the Sun Originals strategy and how rich, integrated partnerships have added value to sponsors and audiences.

- The importance of an integrated data strategy in creating and growing a rich video proposition.

- The dynamics of on- and off-platform distribution for The Sun’s video content.

- The next steps for The Sun as it grows its Originals approach.