TV advertising is transforming at unprecedented speed, and data collaboration has become the catalyst for growth across that transformation. Join InfoSum CEO Lauren Wetzel as she charts its journey from early one-to-one data matching to today’s multi-party collaborations that power richer, more scalable TV solutions. She will also look ahead to what’s coming next, including interoperability and AI-driven collaboration that enables identity-light, future-ready activation and measurement.

Lauren will then be joined by ITV’s Rhys McLachlan for a conversation on how broadcaster, brand, and partner collaboration is changing, what new models are emerging, and where they see the biggest opportunities for TV in 2026 and beyond.