As Business Development Director for 14 years, Jason has led the growth in revenue of ITV’s commercial teams across the UK outside London. He has led on new advertiser-focussed commercial initiatives including Backing Business, Alliance of Media Independents Fund, and ITV’s GenAI creative production services. Beyond his current role, Jason sits on the board for egta, the trade body for European TV businesses.


Jason started his media career at Manchester Evening News before spending more than a decade at media agencies - firstly as a media planner at Carat and PHD in London, before becoming Managing Director of PHD North.