"Steve Bignell is the Global Head of PMX Lift, Publicis Media’s advanced advertising solution powered by Publicis ID. Through PMX Lift, Steve helps brands make smarter, more scalable, and more precise targeting decisions across today’s fragmented media landscape.

Launched in the UK in 2022, PMX Lift combines the scale and expertise of Publicis Media with the data and technology of Publicis Groupe’s audience identity platform. This integrated solution enables clients to navigate the evolving AV ecosystem with confidence—addressing challenges such as linear inflation and incremental reach.

Before stepping into his global role, Steve served as Chief Executive Officer of PMX UK (Publicis Media Exchange), where he was instrumental in maximising the effectiveness of Publicis Media’s £2 billion annual investment through strategic trading and market leadership across its global agency brands.
A respected industry voice, Steve has been a regular in Campaign’s Top Media Buyer Awards and has held senior positions including Director of Advanced Advertising at ITV and Chief Operating Officer at MediaCom.

Outside of work, Steve enjoys spending time with his family, walking his dog Hector, and has a deep passion for Luton Town FC."