François-Xavier Pierrel, currently Chief Data & Adtech Officer of TF1 Group, is a recognised expert in the field of digital transformation through data and technology. Passionate about innovation, he is known for his ability to transform businesses through combined data, adtech and martech strategies. Graduate of the Ecole des Hautes Etudes en Sciences de l'Information et de la Communication (CELSA), he began his career in telecommunications before joining high-profile companies such as Meta, Microsoft and Renault, where he worked on the use of data to improve customer relations. Before joining TF1 in 2023, François-Xavier was the first CDO of the JCDecaux Group, where he led the data strategy and deployed their applications in more than 40 countries. His leadership earned him a position in the 2023 ‘Global Top 100 CDOs’ published by HotTopics. Today, he is in charge of TF1's data & adtech department, which is responsible for managing the data strategy and its implementation within TF1+ (streaming), TF1 Pub (advertising sales) and TF1Info.