Jason possesses a dynamic 15-year journey, spanning b2b sales, Commerce, and Retail Media. As the former European E-Commerce lead for Hasbro, he seamlessly transitioned his brand-side commercial expertise to the media agency industry, with pivotal senior Commerce roles at Publicis Groupe and now WPP. Jason's fervour lies in crafting $100M+ growth strategies that configure data, media, and AdTech to business outcomes. His client engagements have included Colgate-Palmolive, Amazon, Samsung, P&G, HP, Disney, and Vodafone. An industry voice—Jason was elected Chair of IAB Europe’s Retail & Commerce Media Committee in January 2024 and champions this multi-stakeholder group’s industry-defining work in measurement standardisation across this hyper-growth category of advertising.