Callum Sillars has worked across multiple verticals at Ampere Analysis, delivering data-driven solutions that shape how media businesses understand audiences, content, and advertising. He has delivered bespoke projects for major broadcasters and streaming platforms, covering areas such as growth strategy analysis, forecasting commissioning trends, and the evolution of addressable TV advertising. Most recently, he has played a key role in developing Ampere’s new Streaming Advertising Analytics product, which provides insights into the variety and delivery of advertisements across leading ad-supported streaming services.