Eng. Bandar A. Almashhadi is the CEO of the Media Rating Company (MRC), a privately owned company that provides content consumption data measurement services to the media industry in Saudi Arabia, rendering MRC as the only licenced provider for such data on viewership in KSA.

Driven by his belief in the importance of reporting the accurate data measurement within the Kingdom of Saudi Arabia, Eng. Bandar, together with his partners, founded the Media Rating Company (MRC). The company has been officially accredited by the General Authority of Media Regulation (GMedia) as Saudi Arabia’s National Standard for Media Audience Measurement. With GMedia’s support, MRC has established itself as a leading authority in the advertising industry, earning the distinction of being the only Saudi company exclusively accredited to provide media data sourced from within the Kingdom.

Eng. Bandar earned his BSc in Mechanical Engineering (Aerospace) from King Fahd University of Petroleum & Minerals. He later completed the Senior Executive Leadership Program (SELP) at Harvard Business School. With over 25 years of experience in engineering, media, and project management, he has held several prominent roles in the media and telecommunications industries prior to joining MRC.

His career highlights include serving as Vice President & General Manager for MENA at WWE, Managing Director at OSN, Advisor to the Minister of Media, Acting CEO of the Saudi Broadcasting Authority (SBA), and CEO at TRADE. Additionally, he was the President & CEO (on secondment from BAE Systems) at the Aircraft Accessories and Components Company. From 1999 to 2013, he held various senior positions at BAE Systems.