Full Name
Dan Cohen
Job Title
Director of Transformation and Strategic Programmes
Company
Sky Media
Speaker Bio
"Dan Cohen, Director of Transformation and Strategic Programmes, Sky Media
Dan Cohen is a key figure at Sky Media UK, currently serving as the Director of Transformation and Strategic Programmes. With over 16 years at Sky, 5 of which are at Sky Media, he has been instrumental in developing and launching innovative TV planning and advertising solutions that bridge the gap between traditional television and digital platforms.
Dan has been involved with the development of AdSmart, Sky's addressable TV advertising platform, since its inception. This was the first addressable TV product at scale in the world, allowing advertisers to target specific audiences, bringing digital-like precision to television advertising.
Dan has led on key projects for Sky Media since joining including simplifying addressable advertising through One Campaign, improving planning and reporting through Sky AdManager, launching new targeting capabilities including integration of search behaviour for TV targeting and launching Sky’s first ever FAST service, available both on Sky platforms and on partner CTV platform.
Most recently he has been pushing to simplify and democratise access to premium TV through expansion of Sky’s programmatic offering and the creation of a Sports Marketplace, focusing on bringing new brands to premium TV.
He advocates for collaboration and continuous innovation to meet the evolving needs of advertisers and audiences alike."
Dan Cohen is a key figure at Sky Media UK, currently serving as the Director of Transformation and Strategic Programmes. With over 16 years at Sky, 5 of which are at Sky Media, he has been instrumental in developing and launching innovative TV planning and advertising solutions that bridge the gap between traditional television and digital platforms.
Dan has been involved with the development of AdSmart, Sky's addressable TV advertising platform, since its inception. This was the first addressable TV product at scale in the world, allowing advertisers to target specific audiences, bringing digital-like precision to television advertising.
Dan has led on key projects for Sky Media since joining including simplifying addressable advertising through One Campaign, improving planning and reporting through Sky AdManager, launching new targeting capabilities including integration of search behaviour for TV targeting and launching Sky’s first ever FAST service, available both on Sky platforms and on partner CTV platform.
Most recently he has been pushing to simplify and democratise access to premium TV through expansion of Sky’s programmatic offering and the creation of a Sports Marketplace, focusing on bringing new brands to premium TV.
He advocates for collaboration and continuous innovation to meet the evolving needs of advertisers and audiences alike."
Speaking At
