Ben Tatta is the Chief Commercial Officer at Operative, where he oversees sales and partnerships. A seasoned media executive with over 25 years of experience, Ben has played a pivotal role in shaping the evolution of advertising technology and measurement across traditional and digital platforms. Ben has made his mark in media leading innovation over the years, most notably as co-founder and president of advanced TV analytics company 605 and during his tenure at Cablevision as President of Media Sales where he launched the industry's first system-wide deployment of addressable TV advertising. He has held senior leadership roles at companies including USA Networks, IBM, ABC, Lagardere Media and eBay Enterprise Marketing. He received a B.A. in Economics from Villanova University.