Full Name
Joanna Burton
Job Title
Adviser
Speaker Bio
For three decades, Joanna specialised in data-driven advertising, including addressable TV, retail media, identity resolution and data platforms, and programmatic video and display advertising. Most recently she worked as Chief Strategy Officer at ID5, helping drive global growth working with publishers, broadcasters and retail media companies around the world as well as ad tech platforms, enabling them to maximise the value of data and inventory in a privacy-first way.
Prior to that Joanna worked as VP European Strategy at SpotX, acquired by the RTL Group, helping publishers and broadcasters to monetise their premium video content across desktop, mobile and connected TV.
Her broad experience covered a range of companies from Microsoft and AOL to AppNexus, IPG, EW Scripps, Omniture, GroupM, Beeswax and Rubicon Project.
Based in London, Joanna was recognised as ExchangeWire’s Ad Tech Personality of the Year in 2018 and as one of AdMonsters Top Women in Media and AdTech in 2022.
Prior to that Joanna worked as VP European Strategy at SpotX, acquired by the RTL Group, helping publishers and broadcasters to monetise their premium video content across desktop, mobile and connected TV.
Her broad experience covered a range of companies from Microsoft and AOL to AppNexus, IPG, EW Scripps, Omniture, GroupM, Beeswax and Rubicon Project.
Based in London, Joanna was recognised as ExchangeWire’s Ad Tech Personality of the Year in 2018 and as one of AdMonsters Top Women in Media and AdTech in 2022.
Speaking At
