Full Name
Samantha Smith
Job Title
Managing Director
Company
Clearcast
Speaker Bio
Sam has been Managing Director of Clearcast for the past 5 years. Clearcast, although best known for it's high quality TV and VOD ad clearance service, is integral to the advertising industry in many areas, by providing systems, data and additional services which help to get ads to air and keep them there.
Prior to this, Sam joined ITV franchise Carlton TV as a Research Assistant in 1991, working up through the ranks before joining Sky as Head of Research for Sky One. In 2000, she joined the BBC and spent her final ten years there as Head of Audience Services, where she led the organisation’s audience support, enquiries and feedback operations. She was instrumental in modernising customer service by integrating innovative technologies and by overseeing the redevelopment of key public-facing websites.
Sam is also on the Council of the Advertising Association and plays an active role in the industry. When not working, she enjoys travel and knitting socks.
Prior to this, Sam joined ITV franchise Carlton TV as a Research Assistant in 1991, working up through the ranks before joining Sky as Head of Research for Sky One. In 2000, she joined the BBC and spent her final ten years there as Head of Audience Services, where she led the organisation’s audience support, enquiries and feedback operations. She was instrumental in modernising customer service by integrating innovative technologies and by overseeing the redevelopment of key public-facing websites.
Sam is also on the Council of the Advertising Association and plays an active role in the industry. When not working, she enjoys travel and knitting socks.
Speaking At
