Michael Murrins has over 15 years of experience in sales, product strategy, audience measurement, and innovation and a strong track record in shaping and executing international streaming measurement strategies across diverse markets worldwide.
Michael is currently serving as the newly appointed Managing Director EMEA for Nielsen’s JIC, Broadcaster and Publisher, transitioning from his former role as the International Product Lead, Streaming at Nielsen. He is responsible for defining the company’s EMEA footprint in measurement, helping markets to lead with expertise and driving thought leadership on next-generation solutions.
Prior to these roles, he served as Product Business Partner for EMEA and Europe West & Benelux, where he oversaw the implementation of Nielsen’s content and advertising measurement strategy and managed key markets. Earlier in his career, he worked at Warner Music, bringing valuable industry expertise to his current role.