Full Name
John McCarthy
Job Title
Consultant & CMO
Speaker Bio
Award-winning CMO turned consultant, John is passionate about the power of communications to bridge the gap between business goals and impactful communication strategies, bringing clarity to a complex media measurement ecosystem. Widely recognized for this ability to navigate complex challenges as the industry evolves and expands has earned him the trust and respect of clients, platforms and partners alike.

Working at the intersection of media, data and technology for over 20 years, John has travelled to six continents - speaking, creating and hosting experiential hosted and industry events that facilitate dialogue, progress and growth.

Most recently Chief Marketing Officer at Kantar Media, he is credited during his tenure for creating their marketing function for audience measurement, founding The World Audiences Summit and hands-on role in winning pitches and realising growth strategies that have been central to their expansion to 60 markets today.

His portfolio currently includes Executive Director at asi and advisory, fractional and project roles for a range of businesses in the media and entertainment ecosystem.
John McCarthy