Netflix wants to raise the bar for ad-supported streaming, combining sought-after content with promised AdUX innovation and rapidly increasing scale. One year after the launch of Netflix with ads, we hear how immediate buyer priorities are being met, from third-party verification and brand suitability mechanisms to measurement of unique reach (vs linear and other streaming). This discussion then considers the potential for Netflix to replace lost linear reach, as streaming share-of-time grows across global markets. The company talks of a special relationship between fans and Netflix content that shapes culture, and has figures claiming superior engagement versus the rest of the streaming market and linear TV. Is there a Netflix halo effect for advertisers? We want to know if Netflix is just more ad-supported streaming, or a special kind of streaming reach.