Hybrid, enriched and fully-leveraged: Measurement data that drives growth
Date & Time
Tuesday, December 5, 2023, 11:30 AM - 11:45 AM
Patrick Béhar John Moulding

Kantar Media’s new global CEO, Patrick Behar, believes data is still totally under-leveraged in this industry, and we find out why – and what his company is doing to help media buyers and sellers make better use of it. This interview looks at key global innovations and how they underpin the new era of audience measurement.

Location Name
Hall One
Full Address
Kings Place
York Way
London N1 9AG
United Kingdom