As more rich and actionable data becomes available in an increasingly complex TV space, how can advertisers use existing data and generate new data to better inform their targeting strategy and, ultimately, shift consumer intent? In this session, we'll explore ways in which these rich data sources can enable brands to align ads with viewer mindsets and intent at the most optimal time. Alongside our partners at ITV, we'll show you how you can target TV ads based on consumer search intent, how evolved contextual TV opens up new opportunities, and what the future of data-powered TV holds.