Linear TV buying is on the cusp of a programmatic revolution. Now a staple of the digital world, the potential for increased reach, measurement and flexibility programmatic can unlock is enticing for advertisers; but before diving in, marketers must understand the landscape. In this session Nicole Scaglione, VP of OTT/CTV Business at PubMatic and Jordan King, Director of Programmatic & Digital Sales at Nine will explore the rapidly evolving landscape of programmatic TV and unveil the innovative strategies and technologies that will shape its future. They will also dive into why collaboration will be key for expanding the availability of programmatic inventory in the marketplace, in turn driving growth.