• How much transparency do we need around context, environment, attention or carbon footprint when buying programmatically? • What more can be achieved with supply path optimisation – where is the low hanging fruit now? • Where programmatic decisioning is still based on buyside data, what prevents greater use of sell-side data or ‘publisher’ audience segments? • What next to maximise programmatic ad revenues from live sports streaming, or to prepare for mass-scale programmatic IP ad insertions into live broadcast signals for sport? • How does AI help media planners achieved better reach, cut-through and effectiveness, when applied to programmatic technology? • What impact are broadcast-like capabilities (e.g., guaranteed first placement, category exclusivity) having in programmatic? • What still needs to change in programmatic to encourage buyers to invest more across CTV or even linear broadcast ?