• Challenges and how we handled them, and some pleasant surprises in terms of acceptance by the general populace.

• Present offerings – including streaming on TV in addition to just satellite – a step-change for the market, including a quick overview of key viewership highlights.

• Visible impact of the KSA TAM data on business planning and content strategies by various stakeholders.

• Actions already taken on Phase 2 of the project - including Multi-Screen Measurement, RPD and Gaming.

• Work on use of AI to integrate disparate pieces of audience measurement data.