Name
Why TV is still at the heart of effectiveness
Date & Time
Wednesday, December 6, 2023, 10:00 AM - 10:30 AM
Speakers
Peter Field
Peter Field
Description

Peter will be using the latest effectiveness evidence from the UK and Australia to explain why TV remains such a powerful medium, despite the well reported challenges that it faces. He’ll look at the growing impact of BVOD on in-market business results and draw on attention research to argue that advertisers should not walk away from the established and new capabilities of TV.

Location Name
Hall One
Full Address
Kings Place
York Way
London N1 9AG
United Kingdom