• Marc Pritchard (P&G) was quoted this year on the need for greatly increased reach, by using precision (serving unique needs in relevant ways in the context of our lives) – how can television help do this? • How can advertisers reduce brand spend yet continue to cut through and grow mental availability; How does TV take a greater share of performance budgets? • What impact does attention measurement and attention-optimised planning have on media effectiveness, and what are the implications for television (and other media)? • Is larger-scale data sharing between retailers, advertisers and TV sales houses (e.g., using loyalty card data to define audiences or show attribution) a game-changer for consumer goods? • Where can we use AI/ML to improve television-based marketing (e.g., targeting, reach, measurement, attribution…) and what uses of AI/ML should we be wary of? • What are the next priorities if we want to make TV and premium video more effective, make it easier to demonstrate business-level effects, and show the impact of advertising sooner?