We hear how ITVX has performed in its first year and how the rebooted (and much expanded) streaming service is achieving key goals for the UK’s largest commercial broadcaster and its advertising partners, notably reach into lighter TV viewers (up 93% in the first half of 2023). The service passed 2 billion streams within nine months of its December 2022 launch and is achieving strong reach into the 16-34 age group (who made up one-quarter of streaming hours in January-June 2023). We get the latest figures on monthly active users, streaming hours and dwell time (all firmly up), as ITVX benefits from a deeper catalogue, and ITVX exclusives draw in viewers who watch other content on the platform. BVOD is the foundation stone for quality streaming on a Total TV (linear plus streaming) media plan. We want to know how ITVX can maintain its share of streaming as the ad-supported streaming universe expands. There is also an update on how ITV linear, ITV shows recorded to DVR, and ITVX work together. What trends are we seeing in where viewers, including in different demographic groups, watch their ITV shows and sport? Finally, you will hear what advertisers are asking for as next steps for ITVX, and how the broadcaster will deliver them.