Name
Deciphering data collaboration: The how, the why, and the value of connecting screens to store
Date & Time
Wednesday, December 6, 2023, 12:10 PM - 12:30 PM
Speakers
Description
The synergy between CTV and commerce media is a trend that’s scaling fast. But behind the hype and the promised value lies the reality and complexity about what it really means to collaborate with data; delivering that peak personalised experience and closed loop measurement.
In this session, LiveRamp’s Will Keggin talks to Boots’ Omnichannel Media Director Ollie Shayer, and Sky’s Head of Data Solutions Adam Thomas about their experiences in delivering value by connecting screens to store.
Location Name
Hall One
Full Address
Kings Place
York Way
London N1 9AG
United Kingdom
York Way
London N1 9AG
United Kingdom