• What next if we want more HHs and inventory for addressable TV, and what impact from European FTA broadcasting, or national programming and local broadcasters in the U.S…?

• How do we simplify and unify addressable TV campaigns across Pay TV, free-to-air and streaming footprints, and make it easier to run addressable with non-addressable?

• What advanced data inputs will boost addressable campaigns during 2024-25 – what value for STB viewing data, search, or retailer insights as guides to consumer affinities?

• For those traditionally broadcast-friendly advertisers worried about the cost of mass reach, how can television help them reduce waste?