Jon Watts is Executive Director of The Project X Initiative (PXI) and Managing Director of the Coalition for Innovative Media Measurement (CIMM). Jon has 25+ years of experience in media and advertising.

At PXI, Jon is currently co-lead of the European Programmatic TV Initiative, bringing together leading voices from media, advertising, and technology to help accelerate the development of a more effective programmatic TV market in Europe. His role at CIMM involves leading initiatives on the future of cross-platform measurement, the use of new metrics, data collaboration, and the transition to a multi-currency market.

Jon previously founded and led the international research consultancy MTM and has served as a consultant and advisor to numerous major media and technology companies.