Kirsty Giordani is the Executive Director of IAA UK, the UK chapter of the global, not for profit, professional members association for international media. Kirsty is responsible for all IAA UK strategy, direction and output, delivering value to members and staying on top of the needs of the international industry. IAA UK key initiatives include PAC, IAA TALKS and Brand Academy. Kirsty was previously Sales Director at CNN International for 10 years where she worked across all platforms, delivering integrated ad campaigns to global brands. She left CNN to focus on raising her two young sons and returned in 2019 to run IAA UK. Kirsty thrives on creating an impact through her role, helping people find joy in their work and bringing the international media community together.