Jenny Burke is the Executive Vice President, Advertising Strategy at NBCUniversal. In this role, Burke leads NBCUniversal’s advertising product growth strategy across TV, CTV and digital including the company’s ad-supported streaming platform, Peacock. A passionate advocate for enabling advertising effectiveness through digital transformation, Burke has spearheaded the company’s leadership role in digital ad innovations including several industry first ad formats. And as marketers look to a more global to local media strategy, Burke helped launch NBCUniversal’s Premium Video Marketplace earlier this year. The initiative connects premium publishers across the world to provide marketers with a single entry point for their premium video campaigns and aims to build the foundation for greater industry advancement and collaboration at an international level.

Burke has over 20 years’ experience with the company, starting out in the NBC Olympics Finance and Production team and moving to the Advertising division in 2006 to help launch a new digital sales team.

In 2022, Burke was awarded as one of Cablefax’s “Most Powerful Women” honorees and named Adweek’s “Young Influentials” in 2020. She earned a Bachelor’s of Administration from the University of Notre Dame and a Masters of Business Administration from Columbia Business School.