Full Name
Julie DeTraglia
Job Title
VP of Ads Measurement
Company
Netflix
Speaker Bio
Julie DeTraglia is the VP of Ads Measurement at Netflix, where she was among the inaugural team hired to build the foundation of Netflix’s ad supported plan. She leads the global ads measurement team, providing audience insights and campaign effectiveness solutions in all ad-supported countries. Prior to Netflix, she was head of Strategy, Insights and Analytics at Amazon Sports, where she supported the rapid expansion of the streamer into global live sports, including the historic launch of Thursday Night Football on Prime Video. Prior to Amazon, DeTraglia was EVP of Research, Insights and Analytics at Disney Media & Entertainment Distribution, where she oversaw the company’s research teams supporting the linear, sports and streaming Disney businesses.
Previously, DeTraglia was the Vice President of Research and Insights at Hulu, managing Hulu’s ad sales, consumer marketing, and user experience research teams. She led the development, design and implementation of all research initiatives at Hulu, advising business leads on sales strategy, consumer insights, customer acquisition, and product design and experience.
DeTraglia spent nearly 15 years at NBCUniversal, a run which she concluded as the SVP of Digital Research, responsible for sales research, strategy and analytics across NBC’s digital properties, including sites and apps for NBC Entertainment, News, Sports, Olympics and cable entertainment properties. She also spent several years in TV research and integrated marketing.
In 2017, DeTraglia was recognized as one of the top forty digital executives to watch by Campaign Magazine. In 2018, she was also recognized by She Runs It as a Working Mother of the Year and included in Digiday’s Changemaker issue. In 2019, DeTraglia was featured in AdExchanger’s Pii Series and honored as an Industry Leader by Cynopsis’ Top Women in Media. And in both 2021 and 2022, she was named to the Insight250 list, recognizing her contributions to market research and enterprise insights. DeTraglia is also a founding member of Chief, an executive women’s network.
DeTraglia is a graduate of Dartmouth College and is based in New York with her husband and three sons.
Previously, DeTraglia was the Vice President of Research and Insights at Hulu, managing Hulu’s ad sales, consumer marketing, and user experience research teams. She led the development, design and implementation of all research initiatives at Hulu, advising business leads on sales strategy, consumer insights, customer acquisition, and product design and experience.
DeTraglia spent nearly 15 years at NBCUniversal, a run which she concluded as the SVP of Digital Research, responsible for sales research, strategy and analytics across NBC’s digital properties, including sites and apps for NBC Entertainment, News, Sports, Olympics and cable entertainment properties. She also spent several years in TV research and integrated marketing.
In 2017, DeTraglia was recognized as one of the top forty digital executives to watch by Campaign Magazine. In 2018, she was also recognized by She Runs It as a Working Mother of the Year and included in Digiday’s Changemaker issue. In 2019, DeTraglia was featured in AdExchanger’s Pii Series and honored as an Industry Leader by Cynopsis’ Top Women in Media. And in both 2021 and 2022, she was named to the Insight250 list, recognizing her contributions to market research and enterprise insights. DeTraglia is also a founding member of Chief, an executive women’s network.
DeTraglia is a graduate of Dartmouth College and is based in New York with her husband and three sons.
Speaking At
