Jean-Paul has been with OMD for over 25 years. He founded Manning Gottlieb OMD’s Digital team in 1997, and then ed the agency Media Futures offering. He now works at OMD Worldwide to drive development of the network’s offering in a digitally led, data centric media environment.

This role is currently focused on a range of development areas, such as the leverage of AI tools for analytics and consumer engagement, global consumer research programmes as well as the measurement, delivery and optimisation of attention to deliver differentiated brand experiences.