PMX Lift is Publicis Media’s advanced advertising solution. Harnessing the power of Epsilon CORE ID, PMX Lift enables brands to make consolidated, scaleable and accurate targeting decisions across a fragmented landscape. Tim leads across a number of disciplines, including product, measurement, data, insight and planning. Prior to PMX Lift, Tim held various roles at Channel 4 and Sky. He started out as an Airtime Strategy Manager and expanded into a variety of specialisms. He helped build and scale the commercial, operational and reporting capabilities of 4oD and AdSmart.