Rishi is a senior global ad effectiveness research and measurement Leader and is currently supporting WFA’s Halo Cross Media Measurement program as the Global Product Lead, driving the program strategy, planning and implementation of the initiative in collaboration with a diverse set of industry partners.

Rishi has 20 years’ of proven track-record of driving business impact, revenue and profitability across diverse industry verticals such as ecommerce, retail, tech-telco, fin-serve, travel and CPG/FMCG. As a change agent at top global advertising and digital marketing organisations, including Meta, Publicis and Kantar, he possesses a deep understanding of diverse business and complex cultural environments that influence media strategy and digital planning.
A passionate product leader, he has been instrumental in building and empowering diverse cross-functional and cross-industry teams to develop, socialise, and deploy key measurement solutions in an evolving advertising ecosystem, supporting businesses to adopt data-driven strategies. He prides himself in championing evolution and positive changes in global media measurement initiatives.