Cammy Cronin leads the global advertising sales strategy efforts at NBCUniversal, focused on International cross-platform monetization. Cammy and her team, based in the US and London, are responsible for developing solutions and executing strategies that deliver on marketers needs, at scale, through leveraging NBCUniversal’s content portfolio that resonates with audiences across the world.
As part of the wider NBCU Advertising Strategy team, Cammy works across NBCUniversal’s One Platform growth strategy aimed at driving transformation of advertising at the company. This spans efforts across digital, measurement, data, infrastructure, ad innovation and streaming.
Cammy has spent the last two decades at the intersection of media and technology for both publishers and platforms, helping some of the world’s leading brands think about their future growth and development. Prior to NBCUniversal, Cammy ran new product strategy and planning at Sky and was previously one of the architects of DIRECTV’s broadband and sales strategy. Cammy began her career in investment banking at Merrill Lynch and later worked in Corporate Finance for International Paper Company.
Cammy is a graduate of Cornell University with a degree in Communications and holds an MBA from Columbia Business School. Based in New York, she splits her time in the US and NBCUniversal’s international headquarters in London.