Full Name
Frank Vogel
Job Title
Managing Director
Company
Ad Alliance
Speaker Bio
Frank Vogel, born in Gießen, Germany, in 1973, has been Managing Director of Ad Alliance since June 2022. Previously he was a member of Ad Alliance's extended management team since April 2020. As CSMO he was responsible for all sales areas, negotiations with media agencies and clients as well as the Ad+Concept Studio and marketing.
He studied psychology at the University of Hamburg and began his career as a media planner at CARAT Hamburg in 2000, later going on to a market research role at Warner Music Germany in Hamburg. In 2005, he moved into the media industry, taking up a position as Project Manager Research & Media Marketing at Bauer Media, where he further developed media and trend research. In 2006, he joined Gruner + Jahr, where he focused on promoting ad effectiveness research, first as team leader, then as of 2009 as Head of Marketing Research, and then from 2011 as Director Media Marketing & Media Research Services. He was appointed a member of the G+J e|MS management team in 2013, and its spokesman in 2015. In January 2018, he was given responsibility for National Sales & Sales Solutions within the G+J e|MS management team.
He studied psychology at the University of Hamburg and began his career as a media planner at CARAT Hamburg in 2000, later going on to a market research role at Warner Music Germany in Hamburg. In 2005, he moved into the media industry, taking up a position as Project Manager Research & Media Marketing at Bauer Media, where he further developed media and trend research. In 2006, he joined Gruner + Jahr, where he focused on promoting ad effectiveness research, first as team leader, then as of 2009 as Head of Marketing Research, and then from 2011 as Director Media Marketing & Media Research Services. He was appointed a member of the G+J e|MS management team in 2013, and its spokesman in 2015. In January 2018, he was given responsibility for National Sales & Sales Solutions within the G+J e|MS management team.