This presentation shows how retailer and commerce data can turn CTV into a true performance channel—enabling precise audience targeting and tying exposure to sales. We will share learnings from activations that combine CTV with onsite retail media placements, drawing on Walmart Connect, Criteo, and other privacy-safe third-party purchase and footfall datasets to deliver impact across the full customer-journey. One example will be a 15‑month WPP Media analysis, pairing Walmart CTV with sponsored ads drove an overall sales uplift of 34% with new customers. Beyond the Walmart example, we will cover audience design, orchestration across CTV, and best practices to deliver business outcomes at scale. You will hear best practice learnings when looking to turn TV exposure into immediate retail sales outcomes.