Name
The Future of TV Advertising: Now playing in the US
Date & Time
Wednesday, December 10, 2025, 12:10 PM - 12:30 PM
Speakers
Description
Join BrightLine and Roku to discover how interactive CTV ad formats are transforming viewer engagement and turning TV into a true performance channel. This session charts the evolution from the first-ever interactive CTV ad on Hulu to today’s most cutting-edge experiences powering campaigns for brands like Volvo, Progressive, and Coca-Cola. Learn how this creative revolution redefined TV advertising in the US — and why Europe’s ad-supported streaming boom is the perfect moment to join in.
Location Name
Hall Two
Full Address
Kings Place
York Way
London N1 9AG
United Kingdom
York Way
London N1 9AG
United Kingdom