Name
The broadcaster's YouTube dilemma
Date & Time
Wednesday, December 10, 2025, 2:15 PM - 2:30 PM
Speakers
Marija Masalskis, Caretta Research
Marija Masalskis
Description

This presentation explores the strategic dilemma broadcasters face when integrating YouTube into their digital distribution mix. The decision extends beyond the simple trade-off between securing higher CPMs on owned platforms vs leveraging YouTube’s mass reach. Instead, it requires a complex operational calculus that balances potential of higher ad yield with long-term investment in dedicated infrastructure, technology, and specialised staff across different commercial approaches.

Location Name
Hall One
Full Address
Kings Place
York Way
London N1 9AG
United Kingdom