RTL Hungary outlines its Content Universe strategy, which goes beyond selling inventory and creates long-term, multi-platform content ecosystems around the broadcaster’s biggest entertainment brands. The Content Universe encompasses social media, podcasts and videocasts, fan engagement communities and live experiences, as well as broadcast and streaming. There is a focus on authentic brand integrations, with extended campaign lifecycles and measurable results. The first commercial partnerships started this autumn, and we have an early view of the concept.