Name
The Advertising Economy – revenue forecast for 2026 and key drivers of growth
Date & Time
Wednesday, December 9, 2026, 9:20 AM - 9:35 AM
Speakers
Description
We hear the latest ad revenue data from WPP Media’s advertising investment forecast, ‘This Year, Next Year’. Kate Scott-Dawkins will predict what 2026 might look like while adding context around why those investment decisions are being made. What are the key global trends for television, and how can the industry capture more spend moving forward? What is holding the industry back? How will the global economy and the rise of social video impact TV's future?
Location Name
Hall 1
Full Address
Kings Place
York Way
London N1 9AG
United Kingdom
York Way
London N1 9AG
United Kingdom