Madison and Wall is forecasting that AI-powered ad buying accounted for 8% of U.S. ad revenue in 2025 ($35bn) but will grow to 26% of ad revenue ($142bn) by 2030. AI-powered means automated execution within a platform rather than agentic marketing that runs itself. 88% of this AI-powered ad spend will be on search and social. What does this mean for TV? Do the figures simply reflect tech platform dominance in a media industry that becomes universally AI-powered, or is TV about to be left behind in the race to harness this technology across marketing workflows?