Name
Giving AI planning tools the TV knowledge they need (with live demo)
Date & Time
Wednesday, December 9, 2026, 11:30 AM - 11:45 AM
Speakers
Description
Why are TV and audio companies starting to act together on AI? Katty Roberfroid, Director General of egta, talks with a leader from a major European TV sales house about what AI planning tools need to know about TV, and why no single company can solve it alone. They then show live how an agency's AI planning tool answers a brief when it can read the sales house's own knowledge: its audiences, programmes, advertising products and case studies.
Location Name
Hall 2
Full Address
Kings Place
York Way
London N1 9AG
United Kingdom
York Way
London N1 9AG
United Kingdom