Full Name
Sorin Patilinet
Job Title
Global Marketing Effectiveness
Company
PepsiCo
Speaker Bio
Sorin Patilinet leads Marketing Effectiveness Measurement at PepsiCo globally and brings 20 years of experience in marketing roles across BAT, Mars, and PepsiCo. He is the book author of Marketing Effectiveness - Applying Marketing Science for Brand Growth, a brand side perspective on using measurement and evidence based marketing to drive growth decisions. He speaks at numerous industry events, writes weekly, and keeps a curious mindset while living in Brussels with his family.
Speaking At
