Full Name
Mikael Ekelöf
Job Title
Director of Ad Business Development
Company
TV4
Speaker Bio
Mikael Ekelöf is Director of Ad Business Development at TV4, and in 2027 joining MMS Sweden as the new CEO.
He is a senior executive and commercial leader with over 25 years of experience shaping business strategy, driving growth, and leading transformation across the media and advertising industry.
With a proven track record in executive leadership roles at both media companies and media agencies, he brings extensive expertise in commercial strategy, business development, revenue optimization, and strategic partnerships. Combines deep industry insight with a strong ability to identify emerging opportunities, navigate market disruption, and translate strategic vision into sustainable business value.
He is a senior executive and commercial leader with over 25 years of experience shaping business strategy, driving growth, and leading transformation across the media and advertising industry.
With a proven track record in executive leadership roles at both media companies and media agencies, he brings extensive expertise in commercial strategy, business development, revenue optimization, and strategic partnerships. Combines deep industry insight with a strong ability to identify emerging opportunities, navigate market disruption, and translate strategic vision into sustainable business value.
Speaking At
