Andrea Conte leads the Advertising Technical Operations, Product Development and Data Science units at Publitalia ’80, the advertising sales company of the Mediaset Group. He holds a degree in Media Engineering from the Polytechnic University of Turin and began his professional career in technology consulting before moving into the advertising industry, joining the Yahoo Advertising Technology team in Paris. As a Sales Engineer for Yahoo’s advertising solutions, he gained extensive experience across multiple markets, working on global projects including the Ad Server, Analytics platforms and Big Data initiatives. In 2017, he joined the AdTech & Business Development division of Publitalia ’80, where he contributed to the development of the technology stack behind Italy’s first Connected TV advertising offering. He is responsible for the launch and growth of products and services enabling addressable advertising and targeting solutions across OTT, CTV, Digital Audio and Digital Out of Home channels. With the development of the MFE ADVERTISING project, Conte assumed responsibility for coordinating activities across the markets where MFE-MediaForEurope operates, contributing to the development of an integrated, data-driven and cross-media pan-European advertising offering.