Full Name
Laura Chaibi
Job Title
Independent Global CTV & TV-Streaming Advertising Expert
Company
laurachaibi.com
Speaker Bio
Laura Chaibi, Independent Global CTV & TV-Streaming Advertising Expert
Laura Chaibi is an independent global expert in connected TV (CTV) and TV-streaming advertising, specialising in the intersection of advertising strategy, audience measurement, market intelligence and monetisation. She was named an Adwanted top 50 Women In TV: Gamechangers.
With experience spanning the evolution of digital, mobile, search, online video and streaming, she brings an international, cross-platform perspective to the commercial opportunities and measurement challenges shaping the future of television advertising.
She was classically trained at the BBC measuring TV streaming over 20 years ago and has led international teams across Roku, MBC, Yahoo and Orange, working across marketing, advertising effectiveness, digital media and streaming.
Her career combines hands-on industry leadership with strategic consulting, helping organisations understand changing markets, identify growth opportunities and connect audience behaviour, measurement and advertising revenue. With a career spent translating measurement principles into practical solutions across different platforms, business models and international media environments.
She has directed large-scale international research programmes and developed robust, transparent market models drawing on more than 100 data sources across her career. Her work focuses on making complex and fragmented media markets more measurable, comparable and commercially actionable.
Laura has partnered with Omdia on a multi-country CTV streaming advertising-spend model focused on TV-like viewing on a television set. The body of work addresses a commercially important segment of streaming advertising whose scale is increasingly difficult to assess as viewing and monetisation fragment across platforms and markets.
Her experience adapting measurement and analytics to different market conditions includes work with Shahid, MBC's streaming platform in the Middle East, where she was instrumental in developing its early HVOD hybrid AVOD/SVOD TV-streaming measurement and analytics infrastructure in 2015.
She holds qualifications from the Chartered Institute of Marketing (CIM), studied at London Metropolitan University, and contributes to industry education as a global tutor for the Institute of Practitioners in Advertising (IPA), teaching advertising and advertising effectiveness.
An active industry contributor, Laura has supported initiatives advancing diversity and leadership in media through organisations including Women in Research (WIRe) and RISE MENA.
Originally from Vancouver, Canada, she has lived and worked across four continents and continues to work internationally across CTV, TV streaming and advertising.
Laura Chaibi is an independent global expert in connected TV (CTV) and TV-streaming advertising, specialising in the intersection of advertising strategy, audience measurement, market intelligence and monetisation. She was named an Adwanted top 50 Women In TV: Gamechangers.
With experience spanning the evolution of digital, mobile, search, online video and streaming, she brings an international, cross-platform perspective to the commercial opportunities and measurement challenges shaping the future of television advertising.
She was classically trained at the BBC measuring TV streaming over 20 years ago and has led international teams across Roku, MBC, Yahoo and Orange, working across marketing, advertising effectiveness, digital media and streaming.
Her career combines hands-on industry leadership with strategic consulting, helping organisations understand changing markets, identify growth opportunities and connect audience behaviour, measurement and advertising revenue. With a career spent translating measurement principles into practical solutions across different platforms, business models and international media environments.
She has directed large-scale international research programmes and developed robust, transparent market models drawing on more than 100 data sources across her career. Her work focuses on making complex and fragmented media markets more measurable, comparable and commercially actionable.
Laura has partnered with Omdia on a multi-country CTV streaming advertising-spend model focused on TV-like viewing on a television set. The body of work addresses a commercially important segment of streaming advertising whose scale is increasingly difficult to assess as viewing and monetisation fragment across platforms and markets.
Her experience adapting measurement and analytics to different market conditions includes work with Shahid, MBC's streaming platform in the Middle East, where she was instrumental in developing its early HVOD hybrid AVOD/SVOD TV-streaming measurement and analytics infrastructure in 2015.
She holds qualifications from the Chartered Institute of Marketing (CIM), studied at London Metropolitan University, and contributes to industry education as a global tutor for the Institute of Practitioners in Advertising (IPA), teaching advertising and advertising effectiveness.
An active industry contributor, Laura has supported initiatives advancing diversity and leadership in media through organisations including Women in Research (WIRe) and RISE MENA.
Originally from Vancouver, Canada, she has lived and worked across four continents and continues to work internationally across CTV, TV streaming and advertising.
Speaking At
