Matthew Bailey leads Omdia’s advertising research, and is focused on helping clients across the TMT space navigate the rapidly evolving landscape of ad-funded media and entertainment. He produces specialized data and insight on the ad operations of big tech players, TV broadcaster advertising strategies, ad-supported online video (AVOD/FAST/ad-supported SVOD/CTV), retail media, and the ad tech value chain.

Matthew’s 15 years in TMT market research has given him expertise across the broader media, entertainment, and technology industry. This includes OTT video, digital publishing, social media, video games, and consumer platforms and devices. This has enabled him to become a regular speaker at major media industry events, such as IBC, The Future of TV Advertising Global, and CTV World Summit. His insights on a variety of media and advertising-related topics have also been quoted by major consumer and industry publications, including BBC News, Business Insider, and Broadcast.

Prior to joining Omdia, formerly Ovum, in 2015, Matthew worked as a senior research analyst at MarketLine. He holds a degree in English language and literature from the University of Leeds.