Full Name
Caitlin O'Meara
Job Title
Head of Strategy, Advertising Go To Market
Company
DAZN Media+
Speaker Bio
Caitlin O’Meara is Head of Advertising Go-To-Market Strategy at DAZN Media+, with experience spanning broadcast, streaming, digital, social, and creator partnerships.
She has held senior roles across DAZN Media+, including Head of Sport across Sales and Partnerships and Head of Digital, working across commercial strategy, digital transformation, audience development and the evolution of media products.
In her current role, Caitlin works across the business to shape commercial strategy, develop new advertising opportunities and position DAZN Media+'s proposition in a rapidly evolving media landscape. Her experience spans the intersection of content, platforms, technology and advertising, with a focus on connecting audiences, creating commercial value and developing new ways for brands to engage with sport and entertainment.
She has held senior roles across DAZN Media+, including Head of Sport across Sales and Partnerships and Head of Digital, working across commercial strategy, digital transformation, audience development and the evolution of media products.
In her current role, Caitlin works across the business to shape commercial strategy, develop new advertising opportunities and position DAZN Media+'s proposition in a rapidly evolving media landscape. Her experience spans the intersection of content, platforms, technology and advertising, with a focus on connecting audiences, creating commercial value and developing new ways for brands to engage with sport and entertainment.
