James Grant is SVP & Head of Advanced TV at Equativ, where he leads the company’s CTV technology, supply and demand solutions, spanning ad serving, dynamic ad insertion, monetisation and campaign execution. He shapes Equativ’s global CTV strategy, working with local teams to drive growth across markets.

An advertising and technology leader specialising in streaming, James joined Equativ in 2022 after roles at Wurl, Finecast and FreeWheel. He has spent his career at the centre of connected TV’s growth and is focused on building the infrastructure that will power TV advertising’s next chapter.