Stefano Cirillo leads Streaming TV measurement strategy across several markets at Amazon Ads, where he works with measurement companies, JICs, and industry bodies to shape cross-media audience measurement standards. He oversees partnerships with measurement organizations including Auditel, AGF, Médiamétrie, BARB, Numeris and others, driving the integration of streaming data into national TV currencies. Before Amazon, Stefano served as Head of Ads Measurement for Italy at Netflix, Regional Measurement Manager at Meta for Italy and Iberia, and as Product Leader for Europe at Nielsen. With over 20 years of experience spanning media measurement, ad tech, and digital innovation, he brings deep cross-industry expertise in audience analytics, measurement products, and strategic planning. Stefano is based in Milan, Italy